To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

People wait in line to pay their last respects to the late Fidel Castro in Havana, Cuba, Monday, November 28, 2016. Cuba's government has declared nine days of national mourning following Castro's death on Nov. 25. (Photo by Fernando Medina/AP Photo)

Dozens of people participate in the religious pilgrimage to the National Shrine of El Rincon, in the municipality of Boyeros, in Havana, Cuba, 17 December 2018. As is customary every year, thousands of people in mass attend the shrine to pay tribute to Saint Lazarus, to whom the faithful come for personal requests and miracles. (Photo by Ernesto Mastrascusa/EPA/EFE)

A woman wiper her eyes as she waits to pay her respects before the statues of late North Korean leaders Kim Il Sung and Kim Jong Il, as part of celebrations marking the anniversary of the birth of Kim Il Sung, known as the “Day of the Sun”, on Mansu hill in Pyongyang on April 15, 2019. (Photo by Ed Jones/AFP Photo)

A nurse holds a painting of Prime Minister Boris Johnson clapping with blood on his hands as part of a demonstration of NHS workers at hospitals across London to demand a 15 per cent pay rise by the government in London, Wednesday, August 26, 2020.(Photo by Kirsty Wigglesworth/AP Photo)