Students from St Andrews University are covered in foam as they take part in the traditional “Raisin Weekend” in the Lower College Lawn, at St Andrews in Scotland, Britain October 17, 2016. The weekend, which begins on Sunday, involves rituals for new students, culminating in a foam fight on Monday morning. (Photo by Russell Cheyne/Reuters)

Students from the University of St Andrews jump into The North Sea, as a good luck tradition before exams start on the East Sands in St Andrews, Fife, Scotland on May 1, 2018. (Photo by Derek Allan/Alamy Live News)

A view of the Lakhta Center multifunctional complex under construction in St Petersburg' s Primorsky District and a cable stayed bridge of the Western High- Speed Diameter toll motorway in St Petersburg, Russia on March 5, 2018. (Photo by EPA/EFE/Rex Features/Shutterstock)

St Andrews University students skinny dip in the sea as May Day celebrations in St Andrews, Scotland on April 30, 2017. Hundreds of revellers ditched their clothes and bravely jumped into the bitterly cold North Sea. (Photo by Alamy Stock Photos)

Snow falls as a woman walks her dog in the village of Podolye, 70 kilometers (43 miles) east of St. Petersburg, Russia, early Thursday, May 11, 2017. North winds brought snow to the east of the St. Petersburg region. (Photo by Dmitri Lovetsky/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.