Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

Zoi Karangelou of Greece compete in the Women's Solo Technical final on day one of World Aquatics Artistic Swimming World Cup Super Final 2025 at Xi'an Olympic Sports Centre on June 13, 2025 in Xi An, China. (Photo by Lintao Zhang/Getty Images)

People help a wounded man following an Israel airstrike in central Tehran, Iran, 15 June 2025. Israel and Iran have been exchanging fire since Israel attacked Iran on 13 June 2025 as part of operation “Rising Lion”. (Photo by Majid Khahi/EPA/EFE)

Yaroslava Mahuchikh, of Ukraine, competes in the women's high jump competition at the Wanda Diamond League Final 2025 athletics meeting in Zurich, Switzerland, Wednesday, August 27, 2025. (Photo by Til Buergy/Keystone via AP Photo)

This view shows giant hot air balloons of various shapes being lifted to begin flights from the Metropolitan Park over the city of Leon during the 2025 International Balloon Festival (FIG) in the state of Guanajuato, Mexico on November 15, 2025. (Photo by Mario Armas/AFP Photo)

The Spider-Man balloon is inflated on the eve of the Macy's Thanksgiving Day Parade 2025 on Manhattan's upper west side in New York City, U.S., November 26, 2025. (Photo by Kylie Cooper/Reuters)

“Show us our butts! Mucawana tribe – Angola. In Soba village, the Muhacaona (Mucawana) tribe, perhaps the best place i have visited. They use cow dung and fat to make this so nice haircut, and love the beads. They asked me to make pictures of their backs... and butts to see on the camera screen if everything was perfect!”. (Photo and comments by Eric Lafforgue)

A cow carrying a bell and autumn flowers headgear walks by in front of spectators at the traditional cattle show in Schwellbrunn, Switzerland, 26 September 2022. The traditional show in the Appenzell region is held annually in autumn, when local farmers return from the alp with their groomed and cleaned cows to present them on a show ground. “The most beautiful and best performing cows are awarded prizes”, the Appenzellerland tourism office adds on their website. (Photo by Gian Ehrenzeller/EPA/EFE)