Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Trucks loaded with tree trunks are burned by agents of the Brazilian Institute for the Environment and Renewable Natural Resources, or Ibama, during an operation to combat illegal mining and logging, in the municipality of Novo Progresso, Para State, northern Brazil, November 11, 2016. When able to do their job, agents of the Brazilian Institute for the Environment and Renewable Natural Resources, or Ibama, are decisive, punishing illegal loggers on the spot. Nearly twice the size of India, the Amazon absorbs an estimated 2 billion tonnes of carbon dioxide per year, making its preservation vital in the fight to halt global warming. (Photo by Ueslei Marcelino/Reuters)

Mike Bennett wears a Patriot face mask on his mouth as a preventive measure against the spread of COVID-19 while skateboarding with his dog amid the novel coronavirus pandemic in Huntington Beach, California on April 25, 2020. Orange County is the only county in the area where beaches remain open, lifeguards in Huntington Beach expect tens of thousands of people to flock the beach this weekend due to the heat wave. Lifeguards and law enforcement are patrolling the beach to make sure people are keeping their distance. (Photo by Apu Gomes/AFP Photo)

A photo taken on July 22, 2017 shows beach- goers dancing at the West Sea Barrage beach outside the coastal city of Nampo, southwest of Pyongyang. The West Sea Barrage beach features as a stopping point for foreign tourists, and is a destination for North Korean work groups from the neighbouring area. The beach lies at the end of an eight- kilometre- long barrage that separates the sea from the Taedong River, which runs through Pyongyang. (Photo by Ed Jones/AFP Photo)

Air France airplane from Air France-KLM Group arriving at Princess Juliana International Airport, Sint Maarten, Dutch Carebbean Island on February 12, 2023, taken from Sunset Beach Bar at Maho Beach, Sint Maarten, known for the beach being very close to the runway. (Photo by Rex Features/Shutterstock)

Brazilian farmer Jander Santos de Souza (R) checks his corn plantation which is inundated with floodwaters from the Solimoes River, in the rural municipality of Manacapuru, Amazonas state May 5, 2015. According to the association of farmers in the community, about 70 percent of the agricultural production was lost due to the flooding. (Photo by Bruno Kelly/Reuters)

Ireland's Philip Mulpeter, left, is kicked by Brazilian Vitor Nobrega during their welterweight mixed martial arts bout of International Pro Combat at the Estoril Casino in Estoril, near Lisbon, Portugal, Monday, January 26, 2015. Nobrega defeated Mulpeter. (Photo by Francisco Seco/AP Photo)

An indigenous woman holds her child while trying to resist the advance of Amazonas state policemen who were expelling the woman and some 200 other members of the Landless Movement from a privately-owned tract of land on the outskirts of Manaus, in the heart of the Brazilian Amazon, in this March 11, 2008 file photo. (Photo by Luiz Vasconcelos-A Critica/Reuters/AE)