Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)

A fan waves a Brazilian flag before the arrival of the Olympic torch ahead of the Rio 2016 Olympic Games on August 2, 2016 in Sao Goncalo, Rio de Janeiro state, Brazil. The torch will arrive in the city of Rio tomorrow and the Games commence on August 5. (Photo by Mario Tama/Getty Images)

Women sunbath as Ferrari's Brazilian driver Felipe Massa drives past during the third practice session at the Circuit de Monaco in Monte Carlo on May 25, 2013 ahead of the Monaco Formula One Grand Prix. (Photo by Alexander Klein/AFP Photo)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta is seen outside Schiaparelli during Paris Fashion Week – Haute Couture Fall Winter 2022 2023 – Day One on July 04, 2022 in Paris, France. (Photo by Spread Pictures/The Mega Agency)

A Christmas Tree goes up in flames in a controlled-setting demonstration by the Glendale Fire Department on December 13, 2023, in Glendale, California. Firefighters showed how quickly a dried-out tree can ignite. According to the National Fire Protection Administration, Christmas trees account for hundreds of fires each year, often ignited by shorts in electrical lights or open flames from candles, lighters or matches. (Photo by Frederic J. Brown/AFP Photo)

Multicolored nets are set under olive trees to collect the olives on November 27, 2013 in Castagniers, southeastern France. (Photo by Valery Hache/AFP Photo)

People look at a Christmas tree decorated with colourful lights at a residential compound in Beijing on December 8, 2017. (Photo by Nicolas Asfouri/AFP Photo)