Genzebe Dibaba of Ethiopia competes in the women's 1500m semi-final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 23, 2015. (Photo by Lucy Nicholson/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Models smoke during a break at Sevilla de Boda (Seville Wedding) fashion show in the Andalusian capital of Seville November 27, 2015. (Photo by Marcelo del Pozo/Reuters)

Students from CAS Ballet Theatre School stretch on the sidewalk Saturday, February 20, 2016, in Ann Arbor, Mich. (Photo by Junfu Han/The Ann Arbor News via AP Photo)

A man dressed as Santa Claus poses during a base flying event in downtown in Berlin December 6, 2014. Participants of the event hosted by entertainment agency Jochen Schweizer flew down 98 metres (322 ft.) from atop the hotel in the German capital. (Photo by Hannibal Hanschke/Reuters)

A Kurdish girl wears her relative's assault rifle and ammunition belt as she waits at the Iraqi Kurdish Shaqouli checkpoint, some 35 kilometres east of Mosul, on November 10, 2016. Since the start of the Mosul offensive the Kurds have moved their border some 10 kms closer to Iraq's second city, marking it out with a line in the sand. (Photo by Odd Andersen/AFP Photo)

In this photo provided by the Florida Keys News Bureau, female impersonator Gary Marion, known as “Sushi”, sits in a large replica of a women's high-heel shoe while dangling above Duval Street, late Tuesday, December 31, 2019, in Key West, Fla. The Red Shoe Drop is one of six offbeat Key West warm-weather takeoffs on New York City's Times Square “ball drop” set to celebrate the beginning of 2020. (Photo by Andy Newman/Florida Keys News Bureau via AP Photo)

Pedestrians look at “doll” model Lulu Hashimoto standing on the street during a photo opportunity for Reuters in Tokyo, Japan August 23, 2017. (Photo by Kim Kyung-Hoon/Reuters)