An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Ants carry a leaf with a slogan reading “Merkel, Help!”, a reference of German Chancellor Angela Merkel, at the zoo in Cologne, Germany August 18, 2015. Some of the zoo's 500,000 leaf-cutting ants carry laser-cut leaves with slogans during a campaign to protect the Amazon rain forest, organised by the German branch of World Wild Fund for Nature (WWF) and Cologne Zoo. Picture taken through the glass of the display case. (Photo by Ina Fassbender/Reuters)

German car manufacturer BMW presents the “Vision Next 100” concept car during the 100th anniversary celebrations in Munich, Germany, Monday, March 7, 2016. (Photo by Matthias Schrader/AP Photo)

Locals dressed as “Perchten”, a traditional demonic creature in German and Austrian Alpine folklore, parade through the town center during the annual “Rauhnacht” gathering on January 5, 2017 in Waldkirchen, Germany. (Photo by Johannes Simon/Getty Images)

Cheerleaders let their hair fly as they perform prior to a German first division Bundesliga soccer match between 1. FC Cologne and Bayern Munich in Cologne, Germany, March 4, 2017. (Photo by Michael Probst/AP Photo)

German model Lorena Rae arrives for the screening of the film “Brother And Sister (Frere Et Soeur)” during the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 20, 2022. (Photo by Sarah Meyssonnier/Reuters)