Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

This NASA photo shows a United Launch Alliance Atlas V rocket with NASA’s Mars 2020 Perseverance rover onboard as it launches from Space Launch Complex 41 at Cape Canaveral Air Force Station, on July 30, 2020, from NASA’s Kennedy Space Center in Florida. The Perseverance rover is part of NASA’s Mars Exploration Program, a long-term effort of robotic exploration of the Red Planet. (Photo by Joel Kowsky/NASA)

Gisele Marie, a Muslim woman and professional heavy metal musician, holds her Gibson Flying V electric guitar as walks down stairs at the end of a fund raising concert for the Syrian refugees in Brazil, in Rio de Janeiro November 8, 2015. Based in Sao Paulo, Marie, 42, is the granddaughter of German Catholics, and converted to Islam several months after her father passed away in 2009. Marie, who wears the burka, has been fronting her brothers' heavy metal band "Spectrus" since 2012. (Photo by Nacho Doce/Reuters)

This photo provided by NASA shows a full moon rising behind the United Launch Alliance Atlas V rocket with NASA's Mars Atmosphere and Volatile Evolution (MAVEN) spacecraft onboard at the Cape Canaveral Air Force Station Space Launch Complex 41, Sunday, November 17, 2013, Cape Canaveral, Florida. NASA's next Mars-bound spacecraft, the Mars Atmosphere and Volatile Evolution, or MAVEN, is the first spacecraft devoted to exploring and understanding the Martian upper atmosphere. (Photo by Bill Ingalls/AP Photo/NASA)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.