The Christmas tree is lit at Rockefeller Center in the Manhattan borough of New York City, New York, U.S., November 30, 2022. (Photo by Jeenah Moon/Reuters)

A model takes a picture of photographers outside the Anna Sui show at the Strand Rare Book Room in New York on February 10, 2024. (Photo by Jeenah Moon for The Washington Post)

Chinese folk artists perform the lion dance at a temple fair to celebrate the Lunar New Year of Dragon on January 22, 2012 in Beijing, China. Falling on January 23 this year, the Chinese Lunar New Year, also known as the Spring Festival, which is based on the Lunisolar Chinese calendar, is celebrated from the first day of the first month of the lunar year and ends with Lantern Festival on the Fifteenth day. (Photo by Feng Li/Getty Images)

A snow moon rears above a sycamore tree at Burrow Hill Cider Farm in Somerset, UK in the last decade of February 2024. (Photo by Jeff Overs/The Times)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.