To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

“We take rusty old junk and we put love into it”. The old Motor City has a unique style in bicycles these days: from fat wheels and fake fuel tanks to stretched cycles with powerful sound systems – and even a family-sized BBQ. “Detroit’s custom bike scene developed alongside Slow Roll, a weekly cycle ride started in 2010 by Jason Hall and Mike MacKool. Now upwards of 2,000 people turn up each Monday to cruise a different part of the city. The week I go the crowd seems evenly split between black and white, male and female, city and suburbs. It’s the most inclusive cycle event I’ve ever witnessed”. (Photo by Jason Walker/Slow Roll Monday Nights)