A model walks the runway at the Christian Siriano X Lane Bryant Collection at United Nations on May 9, 2016 in New York City. (Photo by JP Yim/Getty Images)

Russian model and television personality Irina Shayk teases her appearance in the Savage X Fenty show in the first decade of November 2022. (Photo by irinashayk/Instagram)

Models are seen backstage ahead of the Hakan Akkaya x Cinderella Bridal Capsule Collection at Tersane Istanbul on November 30, 2021 in Istanbul, Turkey. (Photo by Ferda Demir/Getty Images for Hakan Akkaya)

American model Emily Ratajkowski arrives at the British Vogue x Self Portrait Summer Party at The Chiltern Firehouse on July 13, 2023 in London, England. (Photo by David Fisher/Rex Features/Shutterstock)

Shoes worn by cosplayer dressed as Elizabeth Goddess during the Otamatsuri Anime x Manga convention held in Nairobi, Kenya on August 24, 2023. (Photo by Sarah Waiswa/The Guardian)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

From left, Cierra Fraser, 28, Los Angeles, a nanny, and Joslin Farley, 28, Los Angeles, a barista, poses in the outfits they wore to see the movie “Barbie” at TCL Chinese Theater in Los Angeles, California, on July 22, 2023. “I just knew that it was in good hands. I knew we were not gonna get a stereotypical barbie movie. I knew it was gonna be exactly what the people needed”, said Farley. (Photo by Jenna Schoenefeld for The Washington Post)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.