A Palestinian man dressed as Santa Claus gestures as he rides a camel in Jerusalem's Old City during Christmas celebrations, on December 23, 2021. (Photo by Ahmad Gharabli/AFP Photo)

Hosts Miranda Cosgrove and Rob Gronkowski perform during the Nickelodeon Kids' Choice Awards at Barker Hangar in Santa Monica, California, U.S., April 9, 2022. (Photo by Mario Anzuoni/Reuters)

O Santa Claus of Australia competes in the mens 80–84 years 100 metres heats during day two of the 2009 Sydney World Masters Games at Sydney Olympic Park on October 11, 2009 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)

Participants fancy dressed go downhil in the XXVII Car Festival in a homemade cart in the Santa Elena Municipality, near Medellin, Antioquia department, Colombia, on December 18, 2016. (Photo by Raul Arboleda/AFP Photo)

A Harley Davidson biker is dressed as Santa Claus as he takes part in a charity ride in Zurich, Switzerland December 6, 2015. (Photo by Arnd Wiegmann/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Santa Claus greets a child during a visit to residents of the slum of Petare in Caracas, Venezuela, December 11, 2016. (Photo by Ueslei Marcelino/Reuters)