UK “Ex On The Beach” star Ashley Cain celebrates his birthday with girlfriend and ex “Big Brother” star Chloe Khan at Gallery Nightclub in Maidstone, England, UK on September 25, 2016. (Photo by FameFlynet UK)

The newly-discovered gaseous planet Kepler-16b orbits it's two stars. NASA's Kepler Mission discoverd the world orbiting two Stars, the larger a K dwarf and the smaller a red dwarf. (Photo by NASA/JPL-Caltech/T. Pyle via Getty Images)

MTV “Ex On The Beach” star Charlotte Dawson and Big Brother star Sam Giffen (not pictured) having fun on a night out in Manchester, England after leaving neighbourhood restaurant on September 8, 2016. (Photo by XposurePhotos.com)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Five hundred replicas of the Stormtrooper characters from "Star Wars" are placed on the steps at the Juyongguan section of the Great Wall of China during a promotional event for "Star Wars: The Force Awakens" film, on the outskirts of Beijing, China, October 20, 2015. (Photo by Jason Lee/Reuters)

ABC's “Dancing with the Stars”, Season 30 stars American Latin and ballroom dancer and choreographer Jenna Johnson (L) and American dancer, singer, actress, and YouTube personality JoJo Siwa on September 17, 2021. (Maarten de Boer/ABC via Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.