Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Meghan Puhr participates in a virtual realty presentation during an Intel news conference before CES International, Wednesday, January 4, 2017, in Las Vegas. (Photo by John Locher/AP Photo)

Two costumed reveler seen at the City center where normally thousands of revelers dressed in carnival costumes would celebrate the Rose Monday parade on the streets in Mainz, Germany, 15 February 2021. The Rose Monday Parade has been cancelled due to the coronavirus Covid-19 pandemic. (Photo by Ronald Wittek/EPA/EFE)

Indian women wearing traditional attire take a “selfie” with an Indian man dressed as King 'Mahabali' during the Hindu harvesting festival Onam celebrations in Bangalore, India, 28 August 2015. Local people put flower mats in front of their houses, to welcome the King Mahabali, a past ruler of Kerala southern India, during the ten-day festival. (Photo by Jagadeesh N. V./EPA)

Climate change activists dressed up as black birds protest in St. Ives, on the sidelines of the G7 summit in Cornwall, Britain, June 11, 2021. (Photo by Dylan Martinez/Reuters)

British model Demi Rose in the first decade of October 2023 posed by a rocky bay wearing beads and sea shells. (Photo by Instagram)

The photographer holds up a Samsung Galaxy Tab 7.7 tablet at the Samsung hall at the IFA 2011 consumer electonics and appliances fair the day before the fair's official opening on September 1, 2011 in Berlin, Germany. The IFA 2011 will be open to the public from September 2-7. (Photo by Sean Gallup/Getty Images)

Jean-François Leroy launched Visa Pour l’Image, the international photojournalism festival, in Perpignan in 1989. Before heading up the festival, Leroy was shooting reportage for the agency Sipa Press and also working for Photo-Reporter, Le Photographe, Photo-Revue and Photo Magazine. He is the chairman of the company Images Evidence. Photo: 2008 Visa d'or Feature: Brent Stirton. Conservation Rangers from an Anti-Poaching unit work with locals to evacuate the bodies of four Mountain Gorrillas killed in mysterious circumstances in the park, July 24, 2007, Virunga National Park, Eastern Congo. (Photo by Brent Stirton/Exclusive by Getty Images)