The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A winter swimmer, wearing a Santa Claus hat to celebrate the upcoming Christmas, reacts as he plays on a frozen lake at a park in Shenyang, Liaoning province, December 22, 2014. The characters on the hat read: “Shenyang Winter Swimming”. (Photo by Reuters/Stringer)

A newly wed couple jumps to pose for their wedding photographs after their group wedding ceremony which was held as part of the Harbin International Ice and Snow Festival in the northern city of Harbin, Heilongjiang province January 6, 2015. The wedding ceremony was organised by the city government and 11 couples from China, Russia and Egypt participated in the ceremony. (Photo by Kim Kyung-Hoon/Reuters)

A member of “Laughter Doctors of Ciudad Juarez” performs at a children's hospital in Ciudad Juarez March 11, 2015. Through clown performances, music and interactive activities, the group of doctors visit different hospitals throughout the border city, using laughter to help aid the recovery of young and elderly patients suffering from serious illness or injury, as well as provide hope for the hospitalized patients and their families, local media reported. (Photo by Jose Luis Gonzalez/Reuters)

A model presents a creation from the Jeremy Scott Spring/Summer 2015 collection during New York Fashion Week September 10, 2014. (Photo by Lucas Jackson/Reuters)

Children stand in a boat at the banks of the polluted Yamuna River during a dust haze as they wait to give a ride to worshippers in New Delhi during World Environment Day June 5, 2010. (Photo by Reinhard Krause/Reuters)

Google's vice president Alan Eustace looks out of his spacesuit into the stratosphere prior to a record-breaking skydive over New Mexico, in this still image taken from video October 24, 2014, a handout courtesy of the Paragon Space Development Corporation. Eustace was lifted up 135,890 ft (41,420 metres) by an enormous balloon while wearing a specially designed pressurized space suit, the Paragon Space Development Corporation said. Eustace remained in a free fall for approximately 4.5 minutes before landing safely nearly 70 miles (43.4 kms) from his launch point, setting a world record for the highest skydive and breaking the sound barrier in the process. Eustace landed safely on the ground just 15 minutes after he was lifted into the air. (Photo by Reuters/Paragon Space Development Corporation)

Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)