A cast member from The Lion King goes to take up her position for the performance during The Olivier Awards 2019 with Mastercard at the Royal Albert Hall on April 07, 2019 in London, England. (Photo by David Levene/The Guardian)

A stunt rider jumps over spectators after the final stage of the annual ABSA Cape Epic mountain bike stage race, Cape Town, South Africa, 30 March 2014. The multi day stage race is know as the “Tour de France” of mountain biking and sees 1,200 riders riding 720km in seven days. The race includes the worlds leading professional racers along with amateur cyclists. (Photo by Kim Ludbrook/EPA)

A woman stands in a gift shop in central Rason city, part of the special economic zone northeast of Pyongyang, in this August 30, 2011 file photo. North Korea is a militarized, male-dominated society, but it is women who are making the money as the insular nation allows an unofficial market-based economy to take shape. (Photo by Carlos Barria/Reuters)

A bonnet macaque sits on consecrated idols of snakes during the Nag Panchami festival inside a temple on the outskirts of Bengaluru, India, August 19, 2015. (Photo by Abhishek N. Chinnappa/Reuters)

Sellers sort persimmons for sale at a wholesale market in Hanoi, Vietnam October 3, 2016. (Photo by Reuters/Kham)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

circa 1930: The neon illuminations of a wedding Chapel in Las Vegas.

Shoppers walk down stairs featuring a five-metre-high reproduction of Vincent van Gogh's signature painting “Sunflowers”, at the entrance to Ocean Terminal in Hong Kong July 15, 2013. A premium three-dimensional reproduction of works of Van Gogh, the RELIEVO collection, approved by the curators of the Van Gogh Museum in Amsterdam, is on display at a gallery inside Harbour City shopping mall attached to the terminal. (Photo by Bobby Yip/Reuters)