Russian model Irina Shayk encourages fans to find their own unicorn in the second decade of April 2022. (Photo by irinashayk/Instagram)

A swimmer swims by a swan in The Serpentine in Hyde Park, following the outbreak of the coronavirus disease (COVID-19), London, Britain, May 26, 2020. (Photo by John Sibley/Reuters)

American model Emily Ratajkowski flaunted her figure in a tiny crop top and leather pants on September 22, 2023 in New York City. (Photo by emrata/Instagram)

American actress and social media personality Madelaine Petsch in the last decade of April 2024 has the “best night” of her life at an ABBA performance. (Photo by madelame/Instagram)

British singer-songwriter Rita Ora has her knickers in a twist as she gets animated backstage at a music festival in Lithuania in the last decade of July 2024. (Photo by Splash News and Pictures)

American model Kendall Jenner keeps her cool during a desert getaway in the second decade of June 2025. (Photo by @kendalljenner/Instagram)

English media personality and model Katie Price during a photoshoot in Ibiza for upcoming calendar, on Thursday, April 11, 2019. (Photo by GTres/Splash News and Pictures)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)