Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

“The Challenge!” Young boy relishes in a game of tug of war before school. Photo location: Lake Titicaca, Peru. (Photo and caption by Paul Heyman/National Geographic Photo Contest)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

“NASA's Mars rover Opportunity just celebrated its ninth anniversary on Mars – a mission that was originally meant to last just 90 days...” – The Atlantic. Photo: NASA's rover Opportunity visits Victoria Crater, viewed from orbit by the High Resolution Imaging Science Experiment on NASA's Mars Reconnaissance Orbiter in october of 2006. Opportunity is a small dot on the crater's lip, at top right. Opportunity first reached the crater's rim on September 27, 2006. (Photo by NASA/JPL-Caltech/University of Arizona via The Atlantic)

A Selkirk Rex cat is one of more than 400 breeds of cats being presented at the World Cat Federation two-day show in Dortmund, Germany, on April 21, 2013. (Photo by Frank Augstein/Associated Press)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)