Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Tiffany Porter of Britain falls after competing in the women's 100 metres hurdles final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 28, 2015. (Photo by David Gray/Reuters)

A hot air balloon depicting a dog that participates in the International Hot Air Balloon Festival, flies over Leon, Guanajuato state, Mexico, on November 14, 2020, amid the COVID-19 coronavirus pandemic. The festival, in which 100 air balloons participate, was held without spectators to avoid crowds and prevent contagion. (Photo by Ulises Ruiz/AFP Photo)

Crews inflate hot air balloons during the 39th annual New Jersey Lottery Festival of Ballooning at Solberg Airport Friday, July 29, 2022, in Readington, N.J. The festival, which runs through Sunday, July 31, will feature as many as 100 balloons. (Photo by Julia Nikhinson/AP Photo)

Viking re-enactors from the Gullinkambi group pose for pictures as part of the Jorvik Viking Festival on February 21, 2025. 100s of Viking re-enactors will march through the streets of York tomorrow. (Photo by James Glossop/The Times & Sunday Times)

A mechanic assembles a BMW C evolution electric maxi-scooter at the BMW Berlin motorcycle plant February 23, 2015. The storage capacity of the BMW C evolution's high-voltage 8 kWh battery provides a range of up to 100 kilometres and a maximum speed of 120 km/h. (Photo by Fabrizio Bensch/Reuters)

British soldiers inspect a captured German place in the Horseguards' Parade, London during World War I in November 1914, with the London Eye in the background as a reminder of just how much has changed in the last 100 years. (Photo by Peter Macdiarmid/Getty Images)

Brazilian-American model Alessandra Ambrosio and other celebs arrive at the “Vogue Paris Celebrates 100” party at Palais Galliera during spring/summer 2022 Fashion Week in Paris, France on October 1, 2021. (Photo by Best Image/Backgrid USA)