To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A knife is seen beside a bowl containing blood after a ram was killed as a sacrifice in front of a shrine at the annual voodoo festival in Ouidah, Benin, January 10, 2016. In Ouidah, a small town and former slave port in the West African country of Benin, the annual voodoo festival gathers visitors from far and wide. It's a week that brings together priests and dignitaries, rich and poor, locals and visitors from as far afield as the Caribbean and France. The festival commemorates the estimated 60 million people who lost their homelands and their freedom during the African slave trade. (Photo by Akintunde Akinleye/Reuters)

A sailor of the Marshal Shaposhnikov anti-submarine destroyer takes part in the “Vostok-2022” military exercises at the Peter the Great Gulf of the Sea of Japan outside the city of Vladivostok on September 5, 2022. The Vostok 2022 military exercises, involving several Kremlin-friendly countries including China, takes place from September 1-7 across several training grounds in Russia's Far East and in the waters off it. Over 50,000 soldiers and more than 5,000 units of military equipment, including 140 aircraft and 60 ships, are involved in the drills. (Photo by Kirill Kudryavtsev/AFP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.