A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

Two rare ceramic heads from a series by Japanese ceramicist Takahiro Kondo are displayed at the “Masterpiece London” Auction on June 29, 2011 in London, England. The second “Masterpieces London” sale is currently underway at The Royal Hospital Chelsea, showcasing fine and decorative arts, jewellery, classic cars, fine wines and sculpture from over 30 dealers. The event takes place from June 30 – July 5, 2011. (Photo by Dan Kitwood/Getty Images)

A model presents a creation at the Sophia Webster presentation during London Fashion Week in London, Britain February 20, 2017. (Photo by Neil Hall/Reuters)

Miu Miu, a Chihuahua, poses at the pre-Westminster Fashion Show at Hotel Pennsylvania ahead of next week's Westminster Kennel Club Dog Show on February 10, 2012 in New York City. (Photo by Michael Nagle/Getty Images)

A model walks the runway at the Jacob Birge Vision show during London Fashion Week Fall/Winter 2015/16 at Fashion Scout Venue on February 23, 2015 in London, England. (Photo by Ben A. Pruchnie/Getty Images)

Passengers ride an articulated bus known as a “bendy bus” on December 9, 2011 in London, England. The last remaining bendy bus will go out of service at midnight. London Mayor Boris Johnson called them cumbersome and pledged to remove them. 500 new buses are being introduced as replacements. (Photo by Peter Macdiarmid/Getty Images)

A cameraman films “Diana And Callisto” (circa 1556-59) oil painting by Venetian artist Titian as it goes on display for the first time at the National Gallery on March 1, 2012 in London, England.(Photo by Dan Kitwood/Getty Images)