Content creator & Founder of Shop ARL, Amanda Rach Lee hosted the brand’s first New York City Pop-Up At Shopify NY in the last decade of January 2025. (Photo by Steve Alicea)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

A man dressed as a zombie poses during the Thrill The World 2009 event, which sees fans from all over the world dance simultaneous to Michael Jackson's “Thriller” at Luna Park on October 25, 2009 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

A woman walks past servicemen of the self-proclaimed Donetsk People's Republic (DNR), who take part in a rehearsal for the Victory Day parade in Donetsk, Ukraine on May 3, 2018. (Photo by Alexander Ermochenko/Reuters)

Jesse Tyler Ferguson photobombs Miranda Kerr and Orlando Bloom at the 2013 Vanity Fair Oscar party. (Photo by Jon Kopaloff/FilmMagic)

British singer-songwriter Rita Ora wowed her fans as she stripped off her to bikini and smeared mud on her face in the second decade of April 2022. The 31-year-old, who is thought to currently be in New Zealand, looked incredible in a series of snaps taken on the beach. (Photo by Instagram)

Farmers play with mud as they plant rice on “National Paddy Day of Nepal” in Dhading district on June 29, 2024. (Photo by Prakash Mathema/AFP Photo)

Freshers partied on the streets as they headed to clubs on September 23, 2021 in Leeds, United Kingdom. Crowds of freshers headed out with their new pals to party until the early hours as Freshers Week continues across the country. (Photo by Nb press ltd)