To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Iraqi Kurdish refugees wait with children in Cukurca refugee camp in Turkey April 8, 1991. Reuters photographers have chronicled Kurdish refugee crises over the years. In 1991 Srdjan Zivulovic documented refugees in Cukurca who had escaped a military operation by Saddam Hussein's government in Iraq aimed at “Arabising” Kurdish areas in the north. Hundreds of thousands fled into Turkey and Iran. Images shot in recent months show familiar scenes as crowds of people flee Islamic State militants in Syria. There are as many as 30 million Kurds, spread through Turkey, Iraq, Syria and Iran. Most Kurds are Sunni Muslims, but tend to feel more loyalty to their Kurdishness, rather than their religion. (Photo by Srdjan Zivulovic/Reuters)