To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

The newest Victoria's Secret “Angels” models pose for photographers in New York's Times Square during the launch of the new “Body by Victoria” campaign July 28, 2015. From L-R front row are Elsa Hosk, Martha Hunt, Sara Sampaio, Jasmine Tookes and Stella Maxwell. From L-R back row are Kate Grigorieva, Taylor Hill, Rommee Strijd, Jac Jagaciak and Lais Ribeiro. (Photo by Mike Segar/Reuters)

A colourful morning sunrise on Christmas Eve at Victoria Tower on Castle Hill, West Yorkshire, England on December 24, 2017. The history of human activity on the Castle Hill goes back over 4000 years. The site was developed as an iron age hill fort, surrounded by defensive ditches and ramparts. In the Middle Ages there was a castle on the hill, of which the well remains. The present tower was built to commemorate Queen Victoria's Diamond Jubilee of 1897. (Photo by Charlotte Graham/ZUMA Wire/Rex Features/Shutterstock)