Midnight at the Palace, at Big Yin at Gilded Balloon Patter House during Edinburgh fringe 2025 in the first decade of August 2025. (Photo by Damian Robertson/The Guardian)

The Paddington Bear balloon floats down Central Park West during the 90th annual Macy's Thanksgiving Day Parade on November 24, 2016 in New York. (Photo by Kena Betancur/AFP Photo)

Photographer Tyler Shields had become comfortable, a feeling he found “terrible” as an artist. He wanted to do something challenging, something that pushed the human boundaries. So he spent a year documenting heights, fear, energy and falling – a series he calls “Suspense”. Photo: “Balloon”. (Photo by Tyler Shields)

New Year's Eve revellers from Asia with Australian flags and balloons in the shape of the new year 2020 in Sydney, Australia on December 31, 2019. (Photo by Richard Milnes/Rex Features/Shutterstock)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

An Israeli spectator watches a giant T-Rex balloon during the Purim parade festival in Petah Tikva, Israel, Thursday, March 24, 2016. The Jewish holiday of Purim commemorates the Jews' salvation from genocide in ancient Persia, as recounted in the Book of Esther. (Photo by Oded Balilty/AP Photo)

Russian Boxing Federation lifts a portrait of late Soviet leader Joseph Stalin with a hot air balloon, close to city of Belogorsk outside Simferopol, Crimea, on May 11, 2020, to mark the 75th anniversary of the end of World War II also called the Great Patriotic War, amid the coronavirus (COVID) pandemic. (Photo by AFP Photo/Stringer)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.