While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Smoke and flames rise over a warehouse storing ammunition for multiple rocket launcher systems at a military base in the town of Kalynivka in Vinnytsia region, Ukraine September 27, 2017. Ukrainian officials say they have evacuated more than 30,000 people after a fire and ammunition explosions, at the military base on Tuesday. (Photo by Gleb Garanich/Reuters)

People gather beneath rainbow lights following Cinespia’s screening of “The Wizard of Oz” at Hollywood Forever Cemetery, presented by Amazon Studios & Prime Video, on July 31, 2021 in Los Angeles, California. Summer screenings have returned to the iconic cemetery after a hiatus amid the pandemic last summer. Actress Judy Garland is laid to rest at the cemetery where many movie legends are buried. (Photo by Mario Tama/Getty Images)

Jennifer Lopez sets pulses racing in this new campaign for Intimissimi on October 18, 2023. The singer and actress, 54, showcases her curves in the Italian brand's latest looks. Lopez teamed up with the brand to create the “This is Me... Now” capsule collection. (Photo by Intimissimi/The Mega Agency)

Bathing suit models are shown listening to the radio on the beach, circa 1940's. (Photo by Bettmann Archive/Getty Images)

The 20-year-old American fashion model Kaia Jordan Gerber – who is the daughter of supermodel Cindy Crawford, 55, and businessman Rande Gerber, 59 – poses braless as she stuns in an edgy shoot in January 2022. (Photo by Ports 1961’s Spring/Summer Campaign)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

American Internet personality and model Cassie Amato – the girlfriend of actor Sam Claflin – sets the gold standard in a new campaign for Jacquie Aiche on July 6, 2023. The golden girl poses topless with only shimmering jewelry to save her modesty in a sеxy shoot for the latest collection from the LA-based jewelry brand. Cassie confirmed her relationship with Brit star Sam last year and was previously linked to Leonardo DiCaprio. (Photo by Jacquie Aiche/The Mega Agency)