Germany fans cheer after the 2-0 goal for Germany during the UEFA Euro 2024 football match between Germany and Hungary at the public football viewing area in Berlin, Germany on June 19, 2024. (Photo by Jörg Carstensen/AFP Photo)

People out in Aberystwyth on “Booze Black Friday” or “Mad Friday” in Aberystwyth, Wales, UK on December 16, 2016. The “Booze Black Friday” is the last working Friday before Christmas when workers celebrate with their colleagues. Alcohol sales in pubs, clubs and off-licences rise dramatically on this day. (Photo by Keith Morris/Alamy Live News)

Reflected in an ornament, a reporter takes a photo of the White House Christmas Tree in the Blue Room during a media preview of the holiday decor at the White House in Washington, U.S., November 29, 2016. (Photo by Kevin Lamarque/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.