A model is filmed backstage before the Jeremy Scott Fall/Winter 2015 collection presentation at New York Fashion Week February 18, 2015. (Photo by Andrew Kelly/Reuters)

Jesinta Campbell arrives at “Bridesmaids” Celebrity Girls Night Out to celebrate the Australian premiere at Event Cinemas George Street on June 14, 2011 in Sydney, Australia. (Photo by Lisa Maree Williams)

A model presents a creation by Maltese hairstylist Marielle Calleja of Prive at the Malta Fashion Awards 2015 at the Marsa Shipbuilding warehouse in Marsa, outside Valletta in Malta, May 16, 2015. (Photo by Darrin Zammit Lupi/Reuters)

Nobumichi Asai has used projection mapping to put CGI onto cars, docks, building and more. What is his latest canvas? A real, live human face! Asai used Omote, a combination of real-time face tracking and projection mapping to transform a model's face into mesmerizing patterns. It's called “electronic makeup”, but as you will see in the (creepy-ish) video, it goes much, much beyond anything makeup can possibly do.

British model and actress Rosie Huntington-Whiteley arrives for the Versace's fall-winter 2015/2016 Haute Couture fashion collection presented in Paris, France, Sunday, July 5, 2015. (Photo by Thibault Camus/AP Photo)

A model wears a creation for the L'Oreal Spring-Summer 2022 ready-to-wear fashion show presented in Paris, Sunday, October 3, 2021. (Photo by Vianney Le Caer/Invision/AP Photo)

“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)

Models present creations for Etam during the 2017 Spring/Summer ready-to-wear collection fashion show, on September 27, 2016 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)