To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A classic American car is wrapped in plastic to prevent sea salt from corroding it in Havana, Cuba, Tuesday, March 2, 2021. Vintage cars in Cuba are part of daily life with most classic cars being used as taxis and to transport tourists. (Photo by Ramon Espinosa/AP Photo)

Cars float up from a car garage in a mixture of storm water and gasoline in lower Manhattan as workers begin the process of pumping out the mess. (Photo by Carolyn Cole/Los Angeles Times/MCT)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Pedestrians and workers pass an upside down car art installation in a car park on the South Bank in London, February 19, 2015. British artist Alex Chinneck's illusory piece, entitled “Pick yourself up and pull yourself together”, and on display in the working car park for a week, sees a Vauxhall car suspended upside down, appearing to be gripping onto a peeled back length of tarmac. (Photo by Toby Melville/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.