A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Frida Karlsson takes 2nd place, Therese Johaug of Norway takes 1st place, Ingvild Flugstad Oestberg of Norway takes 3rd place during the FIS Nordic World Ski Championships Women's Cross Country Classic on February 26, 2019 in Seefeld, Austria. (Photo by Lisi Niesner/Reuters)

A ballerina puts makeup on before practising for the revival of the classical ballet “Chopiniana”, the first since Russia's full-scale invasion of Ukraine in 2022, in the underground area of the National Academic Opera and Ballet Theatre amid ongoing attacks, in Kharkiv, Ukraine, on April 27, 2025. (Photo by Marko Djurica/Reuters)

A Kathakali classical dancer (2L) watches artists rehearse the traditional folk dance Pulikkali (Tiger Dance) as they wait backstage before their performance at a cultural festival in Chennai on July 12, 2025. (Photo by R. Satish Babu/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Visitors walk past vintage and classic cars displayed by Bonhams auction house, during an exhibition, at the Grand Palais in Paris, Wednesday, February 4, 2015. The Grand Palais is staging an exhibition of vintage cars, to be followed by a sale of historic cars by Bonhams auction house on Thursday. (Photo by Jacques Brinon/AP Photo)