Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A woman falls to the beach after she was attacked by three white women segregationists, when she attempted a wade-in with several African American and white desegregationist demonstrators, June 23, 1964, St. Augustine Beach, Fla. The people in the photo are unidentified. (Photo by AP Photo/JK)

A Chinese tourist visits the Mutianyu Great Wall covered in snow on February 23, 2021 in Beijing, China. Affected by the new coronavirus (COVID-19), the number of visitors to Mutianyu Great Wall in 2020 dropped by about 60%. (Photo by Lintao Zhang/Getty Images)

An aerial view taken with a drone shows the autumnally colored Fuerst-Pueckler-Park near Cottbus, eastern Germany, Saturday, October 29, 2016. The park, composed with great sensitivity in the 19th century by Prince Hermann von Pueckler-Muskau, is considered as one of the last great German landscape gardens. (Photo by Patrick Pleul/DPA via AP Photo)

Performers Roni, Liv and Becky behind the scenes at Great Yarmouth Hippodrome Circus, England. (Photo by Nick Warner/The Guardian)

American model and actress of Brazilian descent Barbara Linhares Ferreira is euphoric in white in the second decade of June 2022. (Photo by barbieferreira/Instagam)