People play on a beach along the Arabian Sea on a hot summer day in Mumbai, India, April 29, 2016. (Photo by Danish Siddiqui/Reuters)

A man pours water on his camel on a hot summer day in Ahmedabad, India, May 18, 2017. (Photo by Amit Dave/Reuters)

A mahout bathes his elephant in the river Sabarmati on a hot summer day in Ahmedabad, India May 21, 2017. (Photo by Amit Dave/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.