Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Turbines of the new Burbo Bank off shore wind farm lay in the wake of a maintenance boat in the mouth of the River Mersey on May 12, 2008 in Liverpool, England. (Photo by Christopher Furlong/Getty Images)

Pitch invader Kinsey Wolanski is taken away by security during the Champions League final soccer match between Tottenham Hotspur and Liverpool at the Wanda Metropolitano Stadium in Madrid, Saturday, June 1, 2019. (Photo by Toby Melville/Reuters)

Revellers make the most of Boxing Day in Liverpool city centre, United Kingdom on Sunday, December 26, 2021. Boxing Day is a holiday celebrated after Christmas Day, occurring on the second day of Christmastide. (Photo by London News Pictures)

Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall and Perrie Edwards of English girl group Little Mix celebrate getting number 1 UK single backstage at Echo Arena on July 18, 2015 in Liverpool, England. (Photo by Ollie Millington/Redferns)

Pitch invader Kinsey Wolanski is taken away by security during the Champions League final soccer match between Tottenham Hotspur and Liverpool at the Wanda Metropolitano Stadium in Madrid, Saturday, June 1, 2019. (Photo by Toby Melville/Reuters)

Erica Daly, a District Nurse Team Leader at Mersey Care NHS, stands in front of the “Liver Bird Wings”, an artwork by Paul Curtis on a wall within Liverpool's Baltic Triangle on April 29, 2020. (Photo by Peter Byrne/PA Images via Getty Images)