Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Japan soccer fan reacts as she watches Japan's FIFA Women's World Cup final match against the U.S. in Vancouver, at a public viewing event in Tokyo, Japan, July 6, 2015. Japan lost the match 5-2 to the U.S. (Photo by Toru Hanai/Reuters)

Naki'o, a mixed-breed dog with four prosthetic devices, goes for a run in Colorado Springs April 12, 2013. Naki'o lost all four feet to frostbite when he was abandoned as a puppy in a foreclosed home. (Photo by Rick Wilking/Reuters)

Vietnam’s Son Doong cave, the largest in the world, could hold a 40-story skyscraper inside. The pristine ecosystem has its own river and jungle. Despite its size, Son Doong wasn’t discovered until 1991. It was lost again for nearly two decades and was fully explored for the first time in 2009. (Photo by Jason Speth/HuffPost)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Hair stylist Marcelo Avatte (R) prepares to fit Isidora Serrano, a 14-year-old who lost her hair due to chemotherapy to treat her bone cancer, with a natural hair wig in the cancer ward of the Luis Calvo Mackenna Hospital in Santiago, October 23, 2014. The wigs, handmade by Italian-Chilean hair stylist Marcelo Avatte and his team, have helped the children regain their self-esteem and confidence during cancer treatment. Renowned for making customised wigs, Avatte has donated more than 300 wigs since 2009 and says he was motivated to begin the project by the pain he felt when his own son lost his hair during chemotherapy. (Photo by Rodrigo Garrido/Reuters)