Actress Vanessa Hudgens attends Carolina Herrera SS20 during New York Fashion Week in New York City on September 9, 2019. (Photo by Christopher Peterson/Splash News and Pictures)

Security grab a Just Stop Oil protester during day one of the second Ashes test match at Lord's, London on Wednesday, June 28, 2023. (Photo by Mike Egerton/PA Images via Getty Images)

A nurse consoles herself with a box of chocolates as she reads a paper-back thriller. (Photo by Hulton Archive/Getty Images). Circa 1955

Models walk down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show during the Spring 2016 Style 360 on September 15, 2016 in New York City. (Photo by Fernando Leon/Getty Images)

Demi Rose attends Sixty6 Magazine – issue two launch party at Paper club on March 22, 2017 in London, England. (Photo by Splash News and Pictures)

A Bengal tiger licks a glass enclosure during a presentation of Bengial tiger cubs at the Malabon Zoo in Malabon City, north of Manila, Philippines, 14 July 2016. The Bengal tiger cubs, which were born at the zoo, are two months old and named “Tiger Duterte” and “Tiger Leni”. The Malabon Zoo has one of the largest private collections of exotic and endemic animals in the Philippines. (Photo by Mark R. Cristino/EPA)

Israeli soldiers detain a protester during a demonstration by Palestinians protesting against the Israeli-built West Bank separation barrier and calling for the right of return for Palestinian refugees, in the northern West Bank city of Tulkarem, on May 31, 2014. (AP Photo/Nasser Ishtayeh)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)