British singer-songwriter Charli XCX arrives at The BRIT Awards 2025 at The InterContinental London O2 on March 1, 2025 in London, England. (Photo by Jed Cullen/Dave Benett/Getty Images)

Swedish fashion model Elsa Hosk attends the “The History Of Sound” red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 21, 2025 in Cannes, France. (Photo by Benoit Tessier/Reuters)

Migle Politike (left) with son Aaron and friend Goda Zubkaityte on Wednesday, June 11, 2025 stop to look at the Singing Ringing Tree, a musical sculpture designed to look like a windswept tree, at Crown Point overlooking Burnley, Lancashire, UK. The wind-powered musical sculpture emits a low, tuneful song when the wind blows. (Photo by Martin Rickett/PA Wire)

Paint-splattered revellers take a break at the Notting Hill carnival in West London in the last decade of August 2022. (Photo by Andy Hall/The Observer)

British singer M.I.A. poses during the red carpet for the film ”Sacrifice” as the Toronto International Film Festival (TIFF) returns for its 50th edition in Toronto, Ontario, Canada, on September 6, 2025. (Photo by Mark Blinch/Reuters)

A squirrel begs for food from a scooter driver in a park in Moscow on September 2, 2025. (Photo by Alexander Nemenov/AFP Photo)

Nana Takano and Kaito Toyoshima, winners of the Shanghai preliminary and Asian Championship, compete in the final of the World Tango Championship final in Buenos Aires, Argentina, 27 August 2024. (Photo by Juan Ignacio Roncoroni/EPA)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)