While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Burlesque dancer and Lucha VaVoom co-founder Rita D'Albert gets dressed before the Lucha VaVoom “Night of the Vampire” performance in Los Angeles, California October 29, 2014. (Photo by Patrick T. Fallon/Reuters)

Members of the “Exit Point” amateur rope-jumping group stage a performance as they jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

Actors reenact the famous picture of a sailor kissing a nurse on the 70th anniversary of Victory over Japan Day, near a replica sculpture in New York's Times Square August 14, 2015. The replica is being displayed to celebrate the 70th anniversary of the iconic photograph of the most famous kiss in American history that was captured between an American sailor and nurse on August 14, 1945, marking the end of World War Two. The actors are hired by a tour bus company to pose for groups to photograph. (Photo by Brendan McDermid/Reuters)

Smoke rises from a house days after part of the ground it was resting on collapsed into Lake Whitney, Texas in this June 13, 2014 file photo. I was covering the controlled burn of a house slowly falling into Lake Whitney due to the decaying cliff underneath. Asked to take photos from an aerial perspective, an instructor and I took off from Grand Prairie Municipal Airport around 9am. The burn, scheduled to start an hour later, was delayed. I love flying, but patience proved challenging as circling for nearly three hours gets boring fast. Once the fire started we only had 15 minutes to take photos because the plane was booked at 1pm. The owners invested their retirement savings in the house and were even advised by geologists that the ground was stable. To watch your investment literally go up in flames must take its toll emotionally. The owners said they don't expect their insurance to cover the loss. (Photo and caption by Brandon Wade/Reuters)

Show promoters for Motolite batteries sit on a jeepney as they pose for photographers during the Manila International Auto show in Pasay, Metro Manila, Philippines on April 4, 2013. (Photo by Erik De Castro/Reuters)

The Soyuz TMA-11M capsule with the International Space Station (ISS) crew members Japanese astronaut Koichi Wakata, Russian cosmonaut Mikhail Tyurin and U.S. astronaut Rick Mastracchio lands south-east of the town of Dzhezkazgan in central Kazakhstan, May 14, 2014. The first Japanese to command a space mission and crewmates from the United States and Russia landed safely in Kazakhstan on Wednesday, wrapping up a 188-day stay aboard the International Space Station. (Photo by Dmitry Lovetsky/Reuters)

A woman poses for a photo in front of the Wagner Group military vehicle on June 24, 2023 in Rostov-on-Don, Russia. (Photo by Feodor Larin/Anadolu Agency via Getty Images)