While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Members of the “Exit Point” amateur rope-jumping group jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, September 13, 2015. Rope-jumping, an extreme sport, involves jumping from a high point using an advanced leverage system combining mountaineering and rope safety equipment. (Photo by Ilya Naymushin/Reuters)

A female Chinese People's Liberation Army soldier looks at members of an honor guard preparing for a welcome ceremony for visiting German President Joachim Gauck, outside the Great Hall of the People in Beijing, Monday, March 21, 2016. (Photo by Andy Wong/AP Photo)

Firefighters pull a pig as they try to rescue it from a well at a pig farm in Huanghua township of Leqing, Zhejiang province, April 25, 2014. Seven local firefighters successfully rescued a 300 kg (661 lbs) pig which fell down a well on Friday morning, local media reported. (Photo by Reuters/China Daily)

A man dressed as Father Frost, Russian equivalent of Santa Claus, sits by the fire with a reindeer Yakut, marking winter solstice at the Royev Ruchey Park of Flora and Fauna in the Siberian Taiga wood in the suburbs of Krasnoyarsk, Russia, December 21, 2016. (Photo by Ilya Naymushin/Reuters)

A zoo employee carries three-month-old female giant panda cub, born to mother Liang Liang and father Xing Xing, on display to the public for the first time at the national zoo in Kuala Lumpur, Malaysia, November 17, 2015. (Photo by Olivia Harris/Reuters)

“I’d come to the Altai Mountains on an Adventure Sherpas tour. Our group of 12 was made up mostly of Minnesotans who’d left warm weather and falling leaves for frosty Mongolia. We’d come to sleep in cozy ger tents, the traditional yurt abode of the Mongolian steppe; sip mare’s milk tea; climb mountain glaciers; ride horses to an ancient battle site, and attend the annual Eagle Hunting Festival in Ölgiy...”. – Kathryn Kysar via The Star Tribune. Here: hunter Berek and his eagle outside his home. (Photo by Brad Ruoho/The Star Tribune)

Members of staff makes last minute touch ups of wax figure Chewbacca, from Star Wars, on display at “Star Wars At Madame Tussauds” on May 12, 2015 in London, England. (Photo by Stuart C. Wilson/Getty Images)