Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Rosanna Davison attends the “Lambertz Monday Night” at Alter Wartesaal on February 1, 2012 in Cologne, Germany. (Photo by Andreas Rentz/Getty Images)

The newest Victoria's Secret “Angels” models pose for photographers in New York's Times Square during the launch of the new “Body by Victoria” campaign July 28, 2015. From L-R front row are Elsa Hosk, Martha Hunt, Sara Sampaio, Jasmine Tookes and Stella Maxwell. From L-R back row are Kate Grigorieva, Taylor Hill, Rommee Strijd, Jac Jagaciak and Lais Ribeiro. (Photo by Mike Segar/Reuters)

A Pakistani scavenger girl writes on a notebook she collected from a garbage, while another girl sits next to her in Lahore, Pakistan, Wednesday, April 1, 2015. Thousands of children pick recyclable items from waste dumping points to earn living for their poor families. (Photo by K. M. Chaudary/AP Photo)