While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman wearing a swim suit skis during the Naked Pig Skiing Carnival at the Yabuli Ski Resort on March 24, 2018 in Harbin of Heilongjiang Province, northeast China. (Photo by Tao Zhang/Getty Images)

Naked activists take part in a protest against fur trade, called by international non profit animal rights organisation AnimaNaturalis, in Barcelona, on December 1, 2019, on the eve of the opening of the UN Climate Change Conference COP25. (Photo by Pau Barrena/AFP Photo)

A woman carries an inflatable float with the sahpe of a portion of pizza in a Barcelona, on July 18, 2020. Four million residents of Barcelona have been urged to stay at home as virus cases rise, while EU leaders were set to meet again in Brussels, seeking to rescue Europe's economy from the ravages of the pandemic. (Photo by Josep Lago/AFP Photo)

Palestinians watch a man performs acrobatics on the beach of Gaza City, Friday, June 4, 2021. (Photo by Khalil Hamra/AP Photo)

A woman dressed in a Tang-dynasty costume performs at a show by designer Chu Yan at China Fashion Week in Beijing, China, October 30, 2018. (Photo by Jason Lee/Reuters)

An image captured by Jasmine Vink, the winner of the wildlife and animal category and overall winner in Australian Photography’s 2018 Photographer of the Year competition. (Photo by Jasmine Vink/Australia's 2018 Photographer of the Year by Panasonic)

Revelers dance and shout as they listen to music, in front of the main stage, during the 21st Woodstock Festival in Kostrzyn-upon-Odra, Poland July 31, 2015. An estimated 200,000 people attended the ongoing festival, a brainchild of Polish journalist and social campaigner Jerzy Owsiak, on Friday. Owsiak initiated the event to say thank you to those who donated money to his GOCC charity organisation that delivers medical care for children. (Photo by Kacper Pempel/Reuters)