Ammunition airlift into besieged Khe Sanh, Operation Pegasus, April 1968. (Photo by Larry Burrows/AP Photo)

Bollywood actress Sushmita Sen walks the ramp to showcase the creation of designer Sunita Shanker during Lakme fashion week winter 2018 in Mumbai, India, Thursday, August 23, 2018. (Photo by Rajanish Kakade/AP Photo)

In this Tuesday, December 20, 2016 photo, Mohammad Ramzan, right, reacts while talking to The Associated Press with his young bride Saima in Jampur, Pakistan. Saima was given as a bride to the older man by her father so he could marry the groom’s sister, a practice of exchanging girls that is entrenched in conservative regions of Pakistan. It even has its own name in Urdu: Watta Satta, “give and take”. A mix of interests – family obligations, desire for sons, a wish to hand off a girl to a husband – can lead to a young teen in an a marriage she never sought. (Photo by K.M. Chaudhry/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Supporter Mette Peluce, 11, waits for U.S. Democratic presidential candidate Bernie Sanders to speak in East Los Angeles, California, U.S. May 23, 2016. (Photo by Lucy Nicholson/Reuters)

A Uyghur boy sits atop a horse as he has his picture taken outside the Id Kah Mosque before the Eid holiday on July 28, 2014 in old Kashgar, Xinjiang Province, China. Nearly 100 people have been killed in unrest in the restive Xinjiang Province in the last week in what authorities say is terrorism but advocacy groups claim is a result of a government crackdown to silence opposition to its policies. China's Muslim Uyghur ethnic group faces cultural and religious restrictions by the Chinese government. Beijing says it is investing heavily in the Xinjiang region but Uyghurs are increasingly dissatisfied with the influx of Han Chinese and uneven economic development. (Photo by Kevin Frayer/Getty Images)

In this October 7, 2014, photo, Fredrick Brower, center, helps cut up a bowhead whale caught by Inupiat subsistence hunters on a field near Barrow, Alaska. Drawing on tradition, and keeping within the closely monitored Aboriginal subsistence whaling guidelines, a bowhead whale is carved and divided by a crew armed with knives and hooks, and then shared according to custom. (Photo by Gregory Bull/AP Photo)

Honorable Mention: “The Storm”. During I was taking photo with my nephew, the storm came and I caught this beautiful moment. Photo location: Kocaeli, Turkey. (Photo and caption by Aytül Akbaş/National Geographic Photo Contest)