For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Marilyn Monroe drinking a Coke and Jane Russell fixing her make-up during a break while filming “Genlemen Prefer Blondes”.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Jane Howorth from national charity the British Hen Welfare Trust holds Liberty the last ex-battery hen to be rehomed on December 29, 2011 in Chulmleigh, England. The rehoming of Liberty signifies the end of the small battery hen cage, which has been phased out and replaced by enriched cages in preparation of the European Union directive banning the smaller cages from January 1, 2012. (Photo by Matt Cardy/Getty Images)

The battle by Jose Garcia, US. Category: bird behaviour. A great white heron (Ardea herodias occidentalis) fighting a green snake in the Florida Everglades. The fight lasted for nearly 20 minutes with the heron having to release its prey. (Photo by Jose Garcia/2017 Bird Photographer of the Year Awards)

A helicopter of the Food and Agriculture Organization of the United Nations (FAO) flies through millions of Locusts as spreads pesticide to fight against a swarm of locusts threatening to reach Amparihibe village on May 7, 2014 in Tsiroanomandidy, Madagascar. FAO mission is to fight the locust's swarm with an insecticide. (Photo by AFP Photo/RIJASOLO)

Revellers throw tomatoes at each other during the annual “Tomatina”, tomato fight fiesta in the village of Bunol near Valencia, Spain, Wednesday, August 31, 2022. The tomato fight took place once again following a two-year suspension owing to the coronavirus pandemic. (Photo by Alberto Saiz/AP Photo)