For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Hindu priest waits to perform prayers next to Tejas, India's first locally-built Light Combat Aircraft (LCA), before its induction into the Indian Air Force at the Hindustan Aeronautics Limited (HAL) Airport in Bengaluru, India, July 1, 2016. (Photo by Abhishek N. Chinnappa/Reuters)

Aerobatic aircrafts fly during a performance at the Airshow Zhengzhou 2017 in Zhengzhou, capital of central China's Henan Province on April 27, 2017. The 5-day air show kicked off in Zhengzhou on Thursday, aiming to build a general aviation gathering center for business and communications. (Photo by Li An/Xinhua via ZUMA Wire)

Operations & Exercises, 1st place. An RAF Voyager aircraft sits in the harsh winter weather at Mount Pleasant Complex, Falkland Islands, while personnel work to ensure the snow is cleared. (Photo by Sgt Andy Holmes/2020 RAF Photo Competition)

A Ukrainian serviceman fires with a ZU-23-2 anti-aircraft cannon at a position near a front line in the Kharkiv region, as Russia's attack on Ukraine continues, Ukraine on August 10, 2022. (Photo by Vyacheslav Madiyevskyy/Reuters)

A Ukrainian serviceman from an anti-drone mobile air defence unit uses his mobile device near a ZU-23-2 anti aircraft cannon as he waits for Russian kamikaze drones, amid Russia's attack on Ukraine, in Kherson region, Ukraine on June 11, 2024. (Photo by Ivan Antypenko/Reuters)

Space shuttle Discovery sits atop NASA's 747 Shuttle Carrier Aircraft (SCA) ready to transport it from Kennedy Space Center to the Washington D.C., on April 17, 2012 in Cape Canaveral, Florida. Following the retirement of the shuttle fleet, Discovery will fly to Washington for display at the Smithsonian's National Air and Space Museum. (Photo by Lofty Ambitions)