Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

French artist Olivier Grossetête used three enormous helium balloons to float a rope bridge over a lake in Tatton Park, a historic estate in north-west England.

“The fantastic landscape of Bagan in Myanmar features hundreds of temples and pagodas as far as the eye can see. Experiencing this sight at dawn from the basket of a hot air balloon will remain engraved in my memory for ever. Mick Ryan, judge – What a magical photograph and place. The Buddhist temples and pagodas fill the plains of Bagan in Myanmar at sunrise… the golden hour providing beautiful light to illuminate the retrogression of the temples and balloons toward a misty, mountainous distance. An excellent, exotic photograph that makes you want to book a flight”. (Photo by Alastair Swan/The Guardian)

Workers inflate and secure giant helium balloons which will be a featured part of tomorrow's 97th annual Macy's Thanksgiving Day Parade in New York, New York, USA, 22 November 2023. The annual parade will feature 16 giant character helium balloons which will be lead down the street by teams of people. (Photo by Justin Lane/EPA)

The Dora the Explorer balloon moves through Times Square during the Macy's Thanksgiving Day parade Thursday, November 23, 2006 in New York. (Photo by Frank Franklin II/AP Photo)

A Syrian boy sells balloons as the sun sets over the Mediterranean waterfront promenade in Beirut, Lebanon, Saturday, August 23, 2025. (Photo by Bilal Hussein/AP Photo)