For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Shoppers wrestle over a television as they compete to purchase retail items on “Black Friday” at an Asda superstore in Wembley, north London November 28, 2014. Britain's high streets, malls and online sites were awash with discounts on Friday as more retailers than ever embraced U.S.-style “Black Friday” promotions, seeking to kickstart trading in the key Christmas period. In the United States the Friday following the Thanksgiving Day holiday is called Black Friday because spending usually surges and indicates the point at which American retailers begin to turn a profit for the year, or go “into the black”. (Photo by Luke MacGregor/Reuters)

A selection of prizewinning images from the Take a View 2016 photography awards. Here: Finding Gold, taken in Wast Water in Cumbria, which won the Great Britain #OMGB “Home of Amazing Moments” award. (Photo by Mark Gilligan/PA Wire)

Models and Caroline Scheufele, Artistic Director and Co-President of Chopard (C) pose during a photocall ahead of the Chopard Gold Party during the 68th Cannes Film Festival in Cannes, southern France, May 18, 2015. (Photo by Yves Herman/Reuters)

Gold medalist Jesper Pedersen of Norway with silver medalist Rene de Silvestro of Italy and bronze medalist Liang Zilu of China are seen during the flower ceremony for the Para Alpine Skiing, Men's Giant Slalom Sitting on March 10, 2022. (Photo by Aly Song/Reuters)

Andrea Ramirez of Colombia, left, and Virginia Dellan of Venezuela, right, compete during their women's - 49kg Taekwondo final match of the Bolivarian Games in Valledupar, Colombia, Sunday, July 3, 2022. Ramirez won the gold medal. (Photo by Fernando Vergara/AP Photo)

Gold medalist Luiza Gega of Albania celebrates after the Athletics - Women's 3000m Steeplechase Final on day 10 of the European Championships Munich 2022 at Olympiapark on August 20, 2022 in Munich, Germany. (Photo by Wolfgang Rattay/Reuters)