Firefighters and emergency personnel climb the stairs during the Melbourne Firefighter Stair Climb at the Crown Metropol Melbourne in Melbourne, Australia, 10 September 2022. The Melbourne Firefighter Stair Climb features firefighters and emergency personnel climbing 28 flights of stairs wearing 25kgs of turnout gear to raise money for mental health. (Photo by Con Chronis/EPA/EFE)

Thousands of furry creature have invaded Malmo in southern Swede on February 23, 2023 to attend the Nordic Fuzz Con, held at at Malmo Live. This year, the convention is expected to attract around 2,500 “furries” from all over the world. (Photo by Johan Nilsson/TT via Alamy Live News)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.