To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Popocatepetl volcano spews incandescent material as seen from Paso de Cortés on May 23, 2023 in Amecameca, Mexico. The second highest volcano in the country increased its activity while Mexican authorities raised the alert to yellow phase 3. Popocatepetl volcano caused the fall of ashes in different municipalities in Puebla, Estado de Mexico and Mexico City. Mexican army has spread forces as a preventive measure while the 3 levels of government are in coordination to observe the activity of the volcano and the situation in the surroundings. (Photo by Cristopher Rogel Blanquet/Getty Images)

A passenger without pants waits for the subway train during “The No Pants Subway Ride” in Mexico City January 11, 2015. The event, the fifth organized in Mexico, is an annual flash mob and occurs in different cities around the world, according to its organisers. (Photo by Edgard Garrido/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A newly born Mexican gray wolf cub, an endangered native species, is seen at its enclosure at the Museo del Desierto in Saltillo, Mexico, July 19, 2016. Though once held in high regard in Pre-Columbian Mexico, it is the most endangered gray wolf in North America, having been extirpated in the wild during the mid-1900s through a combination of hunting, trapping, poisoning and digging pups from dens. (Photo by Daniel Becerril/Reuters)