“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Competitors climb in front of the Matterhorn mountain at the start of the 21st Glacier Patrol race in Stafel outside the ski resort of Zermatt, Switzerland, 18 April 2018. The Glacier Patrol (Patrouille des Glaciers in French), organized by the Swiss Army, takes place from April 17 to 21. Highly-experienced hiker-skiers trek for over 53km (3994m ascent and 4090m descent) along the Haute Route along the Swiss-Italian border from Zermatt to Verbier. (Photo by Valentin Flauraud/EPA/EFE)

Chamonix-Mont-Blanc or, more commonly, Chamonix is a commune in the Haute-Savoie département in the Rhône-Alpes region in south-eastern France. It was the site of the first Winter Olympics in 1924. The commune's population of around 9,800 ranks 865th within the country of France.

Models Mei Jiang and Camille Razat pose backstage prior to the “Le Defile Walk Your Worth” By L'Oreal Paris Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on October 02, 2022 in Paris, France. (Photo by Francois Durand/Getty Images for L'Oréal Paris)

Actress and model Rosie Huntington-Whiteley during an evening out and about in London, England on January 23, 2020. (Photo by Stephen Coke/Rex Features/Shutterstock)

British model Kate Moss attends the Saint Laurent Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Rihanna attends the Balmain show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on February 27, 2014 in Paris, France. (Photo by Dennis Leupold/The Guardian)

French actress Audrey Tautou arriving to the Balmain show as part of Paris Fashion Week Fall/Winter 2020/2021 on February 28, 2020 in Paris, France. (Photo by Meryl Curtat/SIPA Press)