“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

An activist takes a selfie during a protest ahead of the 2015 Paris Climate Conference, in Paris, Sunday, November 29, 2015. More than 140 world leaders are gathering around Paris for high-stakes climate talks that start Monday, and activists are holding marches and protests around the world to urge them to reach a strong agreement to slow global warming. (Photo by Christophe Ena/AP Photo)

Competitors climb in front of the Matterhorn mountain at the start of the 21st Glacier Patrol race in Stafel outside the ski resort of Zermatt, Switzerland, 18 April 2018. The Glacier Patrol (Patrouille des Glaciers in French), organized by the Swiss Army, takes place from April 17 to 21. Highly-experienced hiker-skiers trek for over 53km (3994m ascent and 4090m descent) along the Haute Route along the Swiss-Italian border from Zermatt to Verbier. (Photo by Valentin Flauraud/EPA/EFE)

A model showcases designs on the catwalk during the NE(degrees)¤TIGER Couture 2012 on the second day of China Fashion Week Spring/Summer 2012 on October 25, 2011 in Beijing, China. (Photo by Feng Li/Getty Images)

A general view shows solar panels to produce renewable energy at the photovoltaic park in Les Mees, in the department of Alpes-de-Haute-Provence, southern France March 31, 2015. The solar farm of the Colle des Mees, the biggest in France, consists of 112,780 solar modules covering an area of 200 hectares of land and representing 100 MW of power. (Photo by Jean-Paul Pelissier/Reuters)

Model Sara Sampaio shows some side boob as she arrives at Balmain Fashion Show during Paris Fashion Week in Paris, France on September 28, 2017. (Photo by Splash News and Pictures)

French actress Adele Exarchopoulos – Outside arrivals at Christian Dior Womenswear Spring/Summer 2020 fashion show as part of the Paris Fashion Week, in Paris on September, 24, 2019. (Photo by J.M. Haedrich/SIPA Press)

Polish supermodel Anja Rubik attends the Saint Laurent show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on February 25, 2020 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)