Models are seen backstage ahead of the Hakan Akkaya x Cinderella Bridal Capsule Collection at Tersane Istanbul on November 30, 2021 in Istanbul, Turkey. (Photo by Ferda Demir/Getty Images for Hakan Akkaya)

Julien MacDonald and Izabel Goulart backstage at Julien Macdonald presents Julien x Gabriela show during Spring Summer 2020 London Fashion Week in London, United Kingdom on September 16, 2019. (Photo by Backgrid USA)

Russian model and television personality Irina Shayk teases her appearance in the Savage X Fenty show in the first decade of November 2022. (Photo by irinashayk/Instagram)

American model Emily Ratajkowski arrives at the British Vogue x Self Portrait Summer Party at The Chiltern Firehouse on July 13, 2023 in London, England. (Photo by David Fisher/Rex Features/Shutterstock)

Shoes worn by cosplayer dressed as Elizabeth Goddess during the Otamatsuri Anime x Manga convention held in Nairobi, Kenya on August 24, 2023. (Photo by Sarah Waiswa/The Guardian)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.